The art of adapting to change
Over a period of 15 years, the company flourished and, towards the end of the 1960s, faced a major challenge: the introduction of the first plastic ski boots marked the end of the era of leather boots. Martin Strolz recognized the opportunities and risks of the new materials. While he had immense experience with the artisanal tradition of leather processing, mold making and injection molding for plastics were something completely different. And both technology and material were designed for the production of large quantities, which contradicted the philosophy of the Strolz company of the highest possible individuality or one-off production.
Of previously five well-known manufacturers of leather ski boots in the German-speaking countries, only Strolz managed to make the switch to synthetic ski boots. In 1970, Strolz launched its first own synthetic ski boots - the Competition model came onto the market.
Developing the so called Foam-Fit system, the foaming of the spaces between the inner shoe, Martin Strolz established an almost perfect manufacturing technique.